01 The Fresh Perspectiv Team
The co-founders of Fresh Perspectiv, Dr Lucy Tucker and Dr Nigel Bailey are product and market strategy consultants and PhD level scientists with a diverse portfolio of experience across sectors, disciplines and company sizes, both in the UK and overseas. Having worked together as a successful team for a number of years, they established Fresh Perspectiv to create a product and market strategy consultancy which improves client collaboration, provides best value to clients and finds the perfect and pragmatic balance to meet the needs of science and technology based SME clients. With almost 20 years of experience between them, Lucy and Nigel offer every client their direct input and shared knowledge and experience, ensuring quality insights and actionable recommendations.
Lucy Tucker PhD. Co-founder and Director
Prior to founding Fresh Perspectiv, I worked for Oakland Innovation and Sagentia; two Cambridge-based science and technology product development and innovation consultancies.
As a Senior Consultant, I was responsible for research design, team leadership, client account management and the development of practical strategies for clients large and small, across multiple sectors and disciplines; helping them to launch products quickly and profitably. The breadth of projects I have been involved in has led to a unique understanding and ability to translate ideas and solutions across sectors.
My consulting experience spans the breadth of the product development lifecycle, from product definition through to transfer to manufacture; combining my commercial and technical understanding to provide practical design recommendations and the development of go-to-market strategies.
I have a particular passion for informing new product design and identifying market opportunities by engaging directly with key stakeholders (consumers, technical users, payers etc.) to gather valuable insights. Translating these insights and developing appropriate strategies for my clients is particularly rewarding when delivering these insights and facilitating idea generation in our client workshops.
Prior to entering science and technology consultancy I was a Business Consultant following my PhD in Inorganic Chemistry from Cardiff University, Wales. I conducted a year in industry as part of my Masters degree. Working as an Analytical Chemist for Wyeth (now part of Pfizer) provided valuable insights into the commercial and practical elements to consider when launching new products and processes and also the successes and challenges faced by the research and development teams.
Clients have described me as insightful, engaging and objective.
Nigel Bailey PhD. Co-founder and Director
Before starting Fresh Perspectiv, I worked for Oakland Innovation, a science and technology innovation consultancy. As a Principal Consultant I was responsible for project delivery, key client account management and ultimately ensuring that each project added value and met the unique needs of my portfolio of small and large sized clients. The best part of my job was the ability to keep a hand in with the research to ensure that I was up to date with current trends and could use valuable insights to develop actionable strategies for my clients.
My experience includes working across industry sectors including consumer goods, chemicals, materials, food and beverage and I have consulted across multiple disciplines (chemicals, bio-tech, materials science etc.).
I have extensive strategic project experience, assessing market opportunities and evaluating partners for clients whether for technology development, or as go-to-market strategic partners. I also have experience of exploring customer needs and requirements and delivering informative stimulus to stimulate new thinking especially in a workshop scenario. I believe in the value of informative stimulus and avoiding death by post-it notes.
Prior to entering consultancy, I was in the drug discovery industry, specifically, in analytical chemistry working in business development and analytical research for a small company (Selcia). I have a good broad understanding of the needs and requirements of product development, and the internal pressures faced within a growing and diversifying company.
I have a PhD in Analytical Chemistry and Toxicology from Imperial College, London. This was sponsored by Zeneca Agrochemicals (Syngenta), giving me experience of the agrochemicals industry to complement that obtained whilst also working in the pharmaceutical industry.
I am also a Chartered Chemist and Member of the Royal Society of Chemistry.
Clients have described me as professional, logical and pragmatic.
02 Our Business
We set up Fresh Perspectiv, a Cambridge-based consultancy for two core reasons:
One: We get a real buzz from working closely with our clients and helping them to get their products to market. We want to deliver high value strategic advice to exciting, innovative science and technology-based purpose driven SMEs. We believe in making a difference to those who do not currently have access to product or market strategy consulting tailored to their needs.
Two: We believe that the best work is done by people who are empowered, trusted, recognised and feel they are making a difference and doing no harm. We are committed to developing a company which values positive working relationships and respects the needs of all parties. These values are core to the way we wish to interact with our clients, our colleagues, partners and future employees.
03 Our Mission and Vision
We want to make a difference to your business
Our mission is to develop a positive and effective working relationship to enable you to make faster and more robust decisions, ensuring you get your product to market quickly and profitably.
We want to be recognised as one of the foremost product and market strategy consultancies providing high value consulting tailored to the needs of our clients.
We would love to discuss how we can help you so please get in touch!