Case Studies.
We tailor our approach depending on what you need: facilitating internal workshops or providing powerful up-to-date market insights by directly engaging with key stakeholders. We always deliver actionable recommendations to our clients to help move them forward.
Workshops:
"My team can't align on what product to develop next"
Value: Senior team alignment on product development priorities in the short and longer term. Agreement on internal capabilities and where there was a need for technical and commercial partners. |
Our client’s main product, a novel packaging sensor, has been a commercial success.
To enhance brand equity in their existing market, they wanted to use their platform technology to develop a new sensor and add to their product portfolio. However, their commercial and technical teams could not align on which product to develop and engaged us to: -Develop stimulus material – landscape of opportunity -Provide an objective view -Facilitate discussion and agreement -Develop actionable next-steps |
"I need to work out the route to market for my technology"
Value: The new cohort of start-ups had clarity on the technical and commercial hypotheses they needed to test and a clear action plan to give them the best chance of commercial success.
|
Enhancing the commercial impact of incubators by providing additional guidance and direction for incubatees.
Our client is a science and technology start-up incubator. They had a new cohort of companies in their incubator programme who need guidance to enable an objective assessment of their current technical and commercial situation and recommendations for next steps. They engaged us as a key partner to run workshops with the new cohort. We helped and challenge their thinking to enable them to:
|
"How Can we differentiate from our competitors - product, service, other?"
Value: Development and prioritisation of ideas; resulting in 12 new product and business model concepts with technical and commercial reasons-to-believe and differentiated from the competition
|
Our industrial device client is recognised for both its brand equity and product quality. They wanted to better differentiate from their competition to enable growth, avoiding incremental innovation or stagnation but needed help to generate new ideas.
We designed and facilitated a workshop tailored to their needs, with their senior commercial and technical teams. Our structure and stimulus enabled them to look outside of traditional approaches and consider new areas such as smart connectivity, new business models amongst others. |
“I need to define our technology strategy for the next 2-5 years”
Value: Independent exploration by people who have a good understanding of the science but not hindered by pre-conceived wisdom or lack of time. Agile approach ensured insights were fed into workplans as required.
|
Our client was a large multinational consumer company
They have an ambitious long term goal but are frequently distracted by short-term needs They had some hypotheses of what might be possible for their industry but needed further help to frame the opportunity space, test hypotheses and narrow down the options to develop a technology roadmap We combined a programme of internal idea generation workshops and external expert technical and commercial insights to identify potential strategies, partners and technical enablers |
Market Insights:
"How can we better meet the needs of our customers?"
Value: Independent assessment extracting existing internal knowledge and identifying new opportunities from external customers.
|
Our client is a leading provider of scientific instrumentation.
They wanted to better align and define their product portfolio and better meet the needs of their customers by exploring new business models and product development opportunities. Our client did not have sufficient clarity on customer needs (existing insights are fragmented and incomplete) and thus they required our help to conduct a voice of customer study with internal stakeholders and external customers to identify technical and commercial needs and opportunities. |
"Should we spin out this technology?"
Value: Without early market testing the product positioning would have been wrong and the technical features not aligned with customer need.
|
Our client was an organisation who had developed a technology to inform formulation.
They were unsure if there was a compelling business case to commercialise the technology. They engaged us to conduct an independent market opportunity assessment and
|
"I don't know what my customer needs"
Value: Without early market testing, the product would have been over-engineered.
|
Our client was a government organisation helping small companies to generate value from food production waste.
They wanted to develop a simple online software tool that would provide a “top-level” assessment of the commercial viability of waste valorisation to provide focus for further exploration. The end-user requirements were ill-defined and thus they required our help to:
|
“Can we exploit our technology in an alternative industry”
Value: Investigation of sufficient breadth and depth to make a quick assessment that the dynamics within the food industry do not render it an attractive market to enter
|
Our device development client had developed a diagnostic device for he medical industry
They wanted to validate their hypothesis that this technology could also be used in the food industry, however they did not have a good understanding of the market dynamics or applicability for different actors in the supply chain We gathered insights from industry bodies, regulatory bodies and companies working across the supply chain to identify if and where the technology would be most applicable |
“IS ROBOTICS AND OPPORTUNITY OR THREAT TO OUR INDUSTRY?"
Value: Up-to-date insights framed in the context of our client’s existing business to identify where any future activity should be focussed to keep ahead of the game and avoid disruption
|
Our client was a large multinational company who wanted to understand the current landscape for robotics to identify if there are opportunities or threats to their existing business.
We explored: -Existing products and failures -Leading companies -Current capabilities -Likely technical, consumer and commercial trajectories We developed a landscape of activity and spoke to key actors and commentators working in this space to understand existing environment and likely changes to expect |