We enable better informed, quicker commercial and technical decision-making
Why work with Fresh Perspectiv?
You can innovate with agility
We rapidly gather insights to inform go/no go decisions to enable accelerated and sustained growth |
You protect your identity and commercial interests
We can gather insights anonymously on your behalf and ensure we seek insights based on your needs |
You can access product or service development outside your current core areas of expertise
We work at the intersection of different industries and disciplines to provide access to diverse technologies, business model ideas, and expert opinions to inform your strategy |
We bring insights, skills and expand the capacity of your internal team
We bring new insights, using our proven approach, breadth of knowledge and vast experience |
You obtain a fresh perspective and diverse thinking
We apply a pragmatic and intelligent approach to look beyond conventional wisdom to consider new strategies. We bring our external perspective and build on your expertise |
What do we do?
Technology options & partners
Market evaluation
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Technology and market landscaping & trends
Commercial impact assessment
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How do we do it?
Understand and deconstruct our client's challenge, exploring assumptions and understanding commercial and technical context and needs
Devise an intelligent and pragmatic project strategy to explore different areas of interest |
An iterative approach using a combination of conversations with key stakeholders/commentators/experts, leveraging and building on existing diverse networks and secondary research
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Consider and analyse our findings, insights, deriving conclusions and recommendations based on our understanding of our client's context
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Report back to our client, highlighting our recommendations and next steps, making introductions where appropriate
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Testimonials
- "It has been a real pleasure working with you both. I look forward to future opportunities to collaborate together hopefully on a more defined project / need and under better circumstances than these COVID times. Thank you for all the great learnings, the mapping, the partnership, collaboration and flexibility through this past program and for being open to future opportunities." - Product Marketing Manager, Global Consumer Device company
--"Nigel and Lucy were very helpful on my early stage innovation project for a potential spin-out idea. Initially, they worked closely with us to identify specific questions and target companies. Throughout the process they were always in touch to ensure their output was meeting our needs. Finally, they collated all their research into a clear, concise presentation to help move the project forward. You provided powerful insights; some of which we knew already but you have highlighted important things that we hadn't thought about. Thank you." - Innovation Manager, Chemical Device Company
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"I engaged you because I believed in your team, your value proposition and what you stand for. You impressed me with your knowledge and skills. The numbers also came in where I hoped. You were clearly interested in the problem and passionate about getting the insight I needed. I get what I am paying for - your skills, experience and availability to deliver. I like that I am getting the two people [to do the work] who impressed me" - VP Advanced Materials, Global Scientific Device Development Company
- "Nigel and Lucy have been incredibly professional and courteous in a series of difficult and onerous halts to work due to process and infrastructure. That professionalism has been much appreciated and the work could not have been completed without it. The work itself is comprehensive and will be useful in our case study preparation. Overall, the reports that have been produced will significantly improve the case studies that they were commissioned to support...they have been great at building trust with our stakeholders." - Impact Engagement Officer, Russel Group University
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